Stunts might look spontaneous, but behind the scenes they require serious logistics. Whether you're booking drone time, getting filming permits, or coordinating with local authorities, building a detailed project plan is essential. And don’t forget to leave buffer time for approvals—you don’t want red tape to ruin your moment…
What Is Owned Media—and Why It’s Still a Big Deal (Part 2)
PR vs. Advertising: What’s the Difference—and Why Should You Care? (Part 2)
PR spreads organically. A great story, timely quote, or relevant mention can catch fire on social media, get picked up by other outlets, and continue to circulate. Advertising is more calculated. You choose the exact audience based on location, age, interests, job titles—you name it. It’s laser-focused. You know exactly who will see your message and when…
Navigating PR Challenges in the Wake of AI Legislation
Navigating the Future of Remote Work: Tech PR in a Hybrid World
As tech companies adjust to the hybrid work model, PR teams must consider the impact on communication and brand perception. With employees and clients spread across different time zones and working environments, traditional PR methods need to be updated to maintain a strong connection with all stakeholders…
Navigating the New Normal: Data Privacy’s Impact on PR Strategies
The introduction of GDPR and similar data privacy laws worldwide has significant implications for PR strategies. These regulations mandate strict guidelines on how data is collected, stored, and used, impacting how companies communicate with their audiences. PR professionals must now ensure that all outreach and communication strategies are compliant with these laws to avoid hefty penalties…
Elevating PR Strategies with Market Research
Integrating market research into your PR strategy not only positions your company as a leader in your industry but also improve your campaigns with data-driven insights, giving you a significant advantage over competitors. Understanding whether to focus on Business-to-Business (B2B) or Consumer research is important for tailoring your approach to meet the needs of your target market effectively…
Leveraging Celebrity Endorsements in the Tech Sector: A Guide for Marketing Directors
Marketing directors are continually seeking innovative strategies to amplify their brands' reach and impact in the technology sector. Among these strategies, celebrity endorsements stand out as a powerful tool to elevate brand recognition and credibility, especially when venturing into new international markets…