Let’s face it—women’s sports have been accumulating traction for some time, but 2025 is poised to make a significant impact. From international competitions to unprecedented audience numbers, this is beyond a trend—it’s a transformation. And it carries something significant with it: an increasing focus on women's health…
Why Global PR Actually Matters Now More Than Ever (Part 2)
Why Global PR Actually Matters Now More Than Ever (Part 1 of 2)
Exploring the Rise of Virtual Reality (VR) in Tech PR Campaigns
Long associated with gaming and entertainment, VR is now being reimagined as a platform for immersive storytelling and brand experience. Whether it’s showcasing a new product, simulating a real-world use case, or creating virtual access to exclusive events, VR gives PR professionals new ways to bring narratives to life—and connect with audiences on a deeper level…
PR Strategies for Addressing Data Breaches in Tech Companies
Public relations play a critical role in managing the fallout of a breach. It’s not just about mitigating damage but also about demonstrating accountability, transparency, and a commitment to improvement. Below, we explore how to approach communication during a breach, rebuild trust afterward, and establish proactive messaging around data protection…
The Impact of TikTok and Short-Form Video on Tech PR Strategies
The State of PR in Tech: Preparing for the 2025 Digital Landscape
The Growing Impact of ChatGPT and Generative AI on PR Content Creation
Navigating PR Challenges in the Wake of AI Legislation
Smart Pitching: Where AI Tools Meet Global Media Sensibilities
Navigating the Future of Remote Work: Tech PR in a Hybrid World
As tech companies adjust to the hybrid work model, PR teams must consider the impact on communication and brand perception. With employees and clients spread across different time zones and working environments, traditional PR methods need to be updated to maintain a strong connection with all stakeholders…
From Headlines to Hashtags: Using Social Listening to Craft Relevant Stories in International Markets
Leveraging Artificial Intelligence for Real-Time Crisis Communication
When a crisis strikes, the initial hours are crucial. In the past, PR teams had to rely on manual monitoring of news outlets, social media, and other channels, which could take hours or even days to detect and evaluate the situation. AI tools, however, can streamline this process, helping teams spot emerging issues in real-time…
Why Relationships Still Matter: Humanizing Media Pitches for International Markets
Harnessing the Power of Voice Search: Transforming PR Strategies for the Digital Age
Advancing Green Innovation: The Role of Sustainability in Tech PR
The first step in promoting sustainability through tech PR is effectively communicating the eco-friendly aspects of technology products. This involves more than just stating that a product is green; it requires a detailed explanation of what makes the product sustainable, such as energy efficiency, the use of recycled materials, or innovative waste reduction practices…
Building Strong Relationships with Global Journalists: Tips and Best Practices
Understanding regional nuances is crucial when approaching journalists from different parts of the world. Cultural understanding, local media practices, and language proficiency play significant roles in how PR professionals should engage. For instance, in regions like East Asia, formal communication and an understanding of hierarchical social structures can influence interactions…
Navigating the Future of Media Relations in the Social Media Era
Leveraging AI for Effective Crisis Communication in Real-Time
AI technology enables companies to monitor media and social media channels continuously for potential threats or negative sentiments that could escalate into a PR crisis. By utilizing natural language processing and sentiment analysis, AI tools can quickly identify negative trends and alert companies before these issues gain significant traction…
Virtual Evolution: How Digital Events are Redefining Tech PR in 2025
As the tech world continues to embrace the digital frontier, virtual and hybrid events have become a cornerstone of public relations (PR) strategies. This blog delves into the rise of hybrid events, their significant impact on PR tactics, effective ways to engage a global audience through virtual events, and best practices for promoting these events within the tech industry…