Ads aren’t cheap—especially in competitive industries. Bidding for high-demand keywords or targeting premium audiences can eat up your budget fast. And once you stop spending, the visibility stops too…
What Is Paid Media—and Why Does It Matter? (Part 1 of 2)
Paid media is powerful because it allows you to hyper-target specific groups based on demographics, interests, behaviors—even job titles or online habits. Whether you're running a big product launch or trying to get more traffic to your site, paid media gives you the tools to be both visible and strategic…