Below, we explore the major trends shaping the future of tech PR, how communicators can stay ahead of the curve, and what emerging technologies like quantum computing and AI integration mean for the industry…
Leveraging Artificial Intelligence for Real-Time Crisis Communication
When a crisis strikes, the initial hours are crucial. In the past, PR teams had to rely on manual monitoring of news outlets, social media, and other channels, which could take hours or even days to detect and evaluate the situation. AI tools, however, can streamline this process, helping teams spot emerging issues in real-time…